India is the second-largest producer of paddy. Paddy is the staple cereal crop of India, covering an area of more than 40 million hectares. It has become a staple food for the people across India. A variety of dishes are prepared by adding sweetness and spices to rice flakes, and these are consumed on daily basis as breakfast as it is light and nutritious. Poha is consumed in all Indian families, and everyone has a different way of eating it. Many families consume it as breakfast, and some use it to prepare exclusive dishes. Kids eat poha as a snack. The demand for poha or paddy is always high in the market, and it is a lucrative business to start the entrepreneurial journey. Paddy is available in plenty in India, majorly in Kerala, and hence the raw material has no shortage.