Biscuit making is a conventional activity in many parts of the country. The modern, large capacity and automatic biscuit-making plans and branded packed biscuits are readily available in the market. Yet a large section of people prefers fresh biscuits from a local bakery, as they are cheap and offer many varieties. These manufacturers can cater to some typical local palates as well. Thus, they can withstand competition from organized sector units. The biscuit market is promising and expecting higher growth shortly. Biscuit market is all about effective decision-making, strategic planning as to how to sell, the kind of packaging, the pricing strategy, etc.